How to Market Yourself

How to market yourself as a personal assistant will take time and experience. Since I have been in admin assistant roles my whole  career, it is my professional experience that speaks for itself.

How to market yourself - the personal assistant blog

But if your intention is to stand out in a sea of competitive PA‘s seeking the best experience and opportunity, it will be up to you to offer something else that no one else does.

A unique skill I bring into my work is having competed as a National Physique competitor. My competition years, although few always comes up in my interviews and is seen when recruiters or business owners do a Google search on me.

What makes this a unique skill is that in personal assisting, you will get to know all the goals that your boss wants to obtain. I happen to always work with people who either have a fitness goal or some level of commitment to their health. Having great knowledge about nutrition and fitness to reach goals has been a great asset. I have experienced the ability to grow my relationships with my bosses.

So think of something that you enjoy doing, knowing that if it is a skill you continue to develop, you can most likely work it into your profile and make you stand out.

Some skills that are great to have in our current market place are the following:

  • A keen interest in creating an internet presence. Maybe you know the top social networks and can Tweet or post on behalf of your boss or the company they own.
  • Blogging. This is one of my strengths, clearly, as you are reading this site! It’s a great way to market yourself and continue to sharpen your skill. Sharing these skills is important. You want to promote your creative talents so don’t hold back.
  • Graphics. I decided to take a Photoshop class. I have to admit, it has come in handy. It’s just one of those things that it may seem like a hobby or personal interest, but it may benefit you in the office.

If for some reason you don’t think you have a unique skill to market and make you stand out above the rest, I have a hard time believing it. Every person has a special skill or creative gift that comes naturally. You just want to ask yourself how you can possibly work this into your professional portfolio.

Also, knowing how to market yourself is crucial if you are trying to grow your career and your income. You already know this is a unique job. There are not a lot of people who have a deep desire to become a personal assistant. For some reason it really interests you, so I am hard pressed to think you have nothing extra to offer.

The personal assistant is special in that depending on who your boss is, you might have before you the opportunity that can shift you into a role that has not even yet been created. Meaning, your special talents can mean you take on projects that utilize your creative gifts. Who wouldn’t want to do that?!

So, if you’re dismayed in any way and start to stress that you HAVE TO have an extra skill to make you special, don’t be. It is not a requirement, but it will help you rise (rather easily if I say so myself) above the rest. If you have any questions on how to define or determine that special trait, email me! I’d love to connect with you.

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Personal Assistant Job Description

Personal Assistant Job Description - The Personal AssistantIf you are looking for an industry standard of the Personal Assistant Description, you may find that although the role has been around for a long time, it has evolved as business and personal demands have increased.

The job role can vary depending on who you support. The tasks vary based on the industry of the person supported. The role has evolved to include assisting a family, juggling multiple calendars, both professional and personal.

As I did some research in the past couple months, I found a general description that overall encompasses the basic skills of the personal assistant:

Job Responsibilities:

1. Handling the daily activities of the manager or the executive they are working for. This includes handling phone calls, meetings and appointments.

2. Apart from these responsibilities, this job also demands to take care of small yet, important matters like managing the accounts, checking on the stationery, writing minutes, taking dictations and so on.

3. Many times, a personal assistant is also expected to handle unofficial work of the principal, which usually happens in case of ministers, millionaires, or movie stars.

4. Keeping the boss updated about the recent updates like emails, letters and information of similar nature.

5. Preparing correspondence on behalf of the boss.

6. In case the job involves traveling, a personal assistant is expected to make all the necessary arrangements and accompany the boss, if it is required.

Additional job responsibilities (this is very common for Executive/Personal Assistant crossover roles)

• Organize, prioritize and archive business documents 
• Organize, track and archive research and marketing materials
• Work independently and with minimal supervision.
• Anticipate support needs
• Track and record business expenses
• General errands
• Minor Mac/Apple troubleshooting
• Anticipate Executive support needs
• Additional duties as assigned


  • Proficient in Microsoft Office Suite and/or Mac platform.
  • Strong ability to multitask and manage incoming information with ease and efficient response time.
  • Highly organized, responsive, efficient, and able to handle multiple projects simultaneously
  • Have own laptop computer and smart phone (this is a requirement seen more and more)
  • Own reliable transportation, complete a background a check

Training and Education Requirements:

The personal assistant job description may not need education beyond a high school diploma, however a growing number of principles seek assistants with higher education.

High school graduates with some experience in an executive support role may already have the skills needed to become a personal assistant. Some principles will not require a four-year degree but will request a number of years experience that would replace the education. Experience, good references, and great skills will take you far without having attended college or a university.

Who the Personal Assistant Supports

Depending on the level of support you will be required to do your job, the role will be either fairly light on the workload or just as busy as any office paying, or corporate job. I would call these environments ‘cube land’.

If you are assisting someone who owns their own newer business, it will most likely be a part-time job and the pay rate will be low, most likely by the hour.

If you are assisting someone who is at an executive level, or high-profile in the community, possibly a celebrity, the job description can easily span two or three pages!

Stay tuned, so much to share!

The Personal Assistant Blog

Welcome to the Personal Assistant blog!

I will also be sharing about the Executive Assistant role as well, since there are so many in this job role who end up crossing over or doing multiple tasks that over time really do overlap both roles.

I have a lot of goals in starting this blog, my main intention to share my experiences and be a resource to those who are seeking the career of an Executive/Personal Assistant.

Thank you, and I hope you return to visit me soon!


The Personal Assistant